Speaking of Foshan, what do you think of immediately?
Lion dance of Foshan
The Ancestral Temple of Foshan
Foshan is a famous historical and cultural city in China with many talents and rich heritage.
“Made in Foshan, Chinese Kung-fu” can also be interpreted as “Kung-fu, made in Foshan, China”. The advertising slogan reveals two features of Foshan, a famous Chinese manufacturing city and the city of Chinese Kung-fu. Kung-fu not only contains a kind of spiritual characteristic, but also spreads to the world. The spirit of Foshan Kung-fu grows in Foshan people, which is also the secret of the success of world-famous Foshan manufacturing industry. On March 17, the latest city image advertising video, “Made in Foshan, Chinese Kung-fu” was firstly released to the public, attracting high-end mainstream media such as people.com, Xinhuanet and China National Radio to report and spread.
Lasting for 5 minutes and 38 seconds, the advertising video uses 7 key sentences, "Kung-fu means to stand firm and fist steadily", "Kung-fu means working with the care and precision of a sculptor", "Kung-fu is pursuing excellence", "Kung-fu is our pursuit of perfection", "Kung-fu is taking on social responsibility" and "Kung-fu means to accomplish future". It shows the pursuit of made in Foshan and the ambition of Foshan building itself into a big modern international city with premium quality and forging a National Innovation Center of manufacturing industry towards the world based on the Two Centenary Goals with the essence and secret of Chinese Kung-fu.
For many years, Foshan manufacturing industry and Foshan Kung-fu are moving towards the highest level in China. Foshan government insists real economy and manufacturing industry as the basis of Foshan, and inherits and promotes the craftsman spirit of keeping improving and pursuing perfection. In 2017, Foshan accomplished 2,240 billion yuan of total industrial output value, ranking 6th in China. With manufacturing industry focusing on private industry and real economy led by manufacturing industry, Foshan has an endogenous development mode, which stands for the strength of Chinese manufacturing and a development direction. Meanwhile, the rise and development of Choy Li Fut, Hung Ga, Wing Chun and other Kung-fu genres, and generations of martial art masters such as Bruce Lee, Wong Fei-hung and Ip Man set an important position for Foshan in Chinese martial art.
Lots of outstanding Foshan manufacturing enterprises appeared in the advertising video, including Midea, Country Garden, Haday, FAW-Volkswagen, Galanz, Hisense Kelon, Xingfa Aluminium, Jianlibao, etc.
There are four languages (Chinese, English, German and Japanese) and six versions (5 seconds, 10 seconds, 15 seconds, 30 seconds, 1 minute and 5 minutes) available. The video was shot by Foshan Publicity Department. Foshan lays emphasis on building city image and promotion. The video is expected to both increase a sense of pride and cohesion and promote city popularity and reputation.
Welcome to enjoy the exciting video of Foshan↓↓
Foshan, I Love you!
The latest advertising video of Foshan city. Let’s have a look↓
Video: “Made in Foshan, Chinese Kung-fu”