Foshan boosts sales of agricultural products by cultivating Liangshan Internet celebrities
On June 6, Foshan Doctor Innovation Dream Workshop (hereinafter referred to as Workshop) held a press conference on poverty alleviation. Following the establishment of the first doctoral workstation in Liangshan last year, the Workshop will set up an Internet celebrity studio. Since last year, the Workshop has sold more than 1.65 million yuan of poverty alleviation agricultural products.
"40 to 50 livestreaming studios for poverty alleviation will be established to help poverty-stricken areas to sell products." introduced by the Workshop official. This year, the Internet celebrity marketing by live broadcast quickly became popular nationally and also profoundly changed the way to sell products. Besides, the Workshop will also assist Liangshan to cultivate Internet celebrities.
Up to now, the sales of poverty alleviation products of the Workshop have exceeded 1.65 million yuan. With the full publicity of all walks of life in Foshan, the poverty alleviation products from Liangshan quickly became popular in Foshan. The Liangshan specialties such as morel, buckwheat noodles and whole germ tea are very popular among the public.
Teaching one to fish is better than giving him some fish.
As the first doctoral workstation in Liangshan Prefecture, the Foshan Doctor Corps will make full use of the expertise to do research and formulate agricultural industry development plans and provide strategic consultation and technical guidance for major issues in the agricultural industry to help Shaojue County.
"A batch of high-quality animal and plant products were exported to Liangshan Prefecture." Hao Zhifeng, President of Foshan University, said that last year, the University sent a batch of new agricultural products such as sweet corn to Liangshan. Next, the school will provide intellectual poverty alleviation to Liangshan Prefecture in more ways.
Up to now, the Workshop has helped more than 120 poor filed households in Liangshan prefecture out of poverty. At the same time, they are provided with more than ten fixed jobs and nearly 100 temporary jobs, increasing the income of local workers. It has driven the development of the local transportation industry and related industries, thereby substantially prompting farmers’ growing income in the raw material supply area.
"The live broadcast helps poor areas to sell agricultural products." Hao Zhifeng said that China has vowed to fully realize poverty elimination targets this year. Foshan University will invite some well-known Foshan Internet celebrities to cultivate Liangshan Internet celebrities, set up special product sales channels with Liangshan, establish a sustainable poverty alleviation model and help local people out of poverty.