The curtain descended on the 2017 China Underwear Culture Week and 2017 China (Shenzhen) International Brand Underwear Fair (SIUF). The flock of Yanbu underwear enterprises again achieved impressive results and won a few industry awards, which has brightened the name card of “Yanbu Underwear”.
Set up exhibition area to promote regional brands
As the “wind indicator” in underwear industry, SIUF is always the competition stage for domestic and abroad underwear brands. This fair was held in Shenzhen Convention and Exhibition Center, attracting 33 underwear enterprises and relevant enterprises from Dali (Yanbu is a part of Dali in Nanhai district). They enjoyed the exhibition area of around 4,000 square meters at the SIUF, the largest and most professional intimate apparel fair in China.
The number of Yanbu underwear enterprises attending SIUF is the largest so far with the largest exhibition area and the richest exhibition contents. For instance, the exhibition area of Oleno Group reached more than 1,000 square meters, where well displayed its six sub-brands. As the key enterprises in joining hands with Yanbu underwear to build Yanbu as the national underwear brand demonstration zone, more than ten enterprises including Sunny underwear and Meisee underwear have customized large stands to promote the enterprise culture and the valve of underwear brands. He Junwen, the president of Sunny Underwear Group, indicated that he expected to fully display the culture, quality and demand of Yanbu underwear and also the competitive advantages in the industry at such a high-end platform.
Yanbu underwear wins industry awards
The annual award ceremony “Golden Bellyband” was also held at the fair. The “Golden Bellyband” award was founded in 2009 with the fame of "Oscar" in China underwear industry, which is also one of the most influential campaigns in China underwear industry.
As one of the key intimate apparel industry cluster in China, the flock of Yanbu underwear has attracted lots of attention and achieved remarkable results at the award ceremony. Enterprises including Oleno, Meisee and Sunny underwear and their sub-brands has respectively won awards of different categories.
Source: Pearl River Times