The 20th ICIF opened on Thursday in the southern Chinese metropolis of Shenzhen. The fair will showcase new business forms and new applications through the combination of multimedia such as AI and AR.

A child visits a 3D exhibition area during the 20th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, south China's Guangdong Province, May 24, 2024.(Xinhua/Deng Hua)

People visit an immersive digitized exhibition of ancient Chinese grottoes during the 20th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, south China's Guangdong Province, May 23, 2024.(Xinhua/Liang Xu)

AI picture frames are on display during the 20th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, south China's Guangdong Province, May 24, 2024. (Xinhua/Deng Hua)

A visitor poses for photos with a mechanical installation mimicking the dragon king, a lord over the sea in Chinese mythology, during the 20th China (Shenzhen) International Cultural Industries Fair (ICIF) in Shenzhen, south China's Guangdong Province, May 23, 2024. (Xinhua/Deng Hua)

*If the picture infringes any rights, please contact us for deletion.