"Companies should not only prioritize commercial value but also aim to incorporate Chinese culture into their products for global consumption," stated Kin Xiong, General Manager of WIST Group Limited, in an interview with GDToday on May 26.

Kin explained that the traditional industry in Dongguan has been dominated by materials such as plush and plastic, prompting WIST Group to innovate by using metal to create textured toys infused with traditional Chinese elements. "Our products are not simply replicas; rather, they are handicrafts and artworks."

Established in Dongguan, WIST Group is renowned for its high-quality metal model kits, marketed under the brand PIECECOOL. Currently, WIST Group has developed over 1,000 products, obtained more than 3,000 patents and rights, and collaborated with well-known IPs such as National Treasure, Bandai, Disney, Star Wars, Terminator, and Qinshi Mingyue. As of now, WIST Group has become the world's largest manufacturer of 3D metal puzzle designs, with products available in seven languages and sold in over 100 countries and regions to a global user base exceeding 100 million.

"Some of our designs highlighting Guangdong's Lingnan culture have gained popularity in the UK market, selling over 100,000 units annually. For instance, we developed a national intangible heritage thousand-angle lamp in Dongguan, which has been distributed in over 100 countries and regions worldwide with a positive reception. Over the next five years, we plan to further expand into international markets while aiming for a growth rate exceeding 25%," Kin said.

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