Kurhn dolls are produced by a local toy brand in Guicheng, Nanhai, Guangdong Kurhn Toys Co., Ltd. With her cute Chinese face, Kurhn is popular among Chinese consumers. Even Disney Company offers to invite Kurhn to dress in clothes of Disney cartoon characters, making Kurhn-Disney series of products.

Integrate Chinese and western elements into design: making Kurhn-Disney series of products

Kurhn has a similar pronunciation as cute in Chinese, which shows the characteristics of a Chinese girl: gentle and soft, cute and attractive. With long dark hair and long eyelashes, she has a pair of big eyes and a small mouth. She can dress in all kinds of costumes, showing different images. Sometimes she puts on red dress or white formal dress with blue and white porcelain elements. Sometimes she appears as an ancient bride in phoenix coronet and robes of rank or as Mulan with tassel helmet and general flag.

Kurhn- image of Lady Yang

Since Kurhn Toys was set up in 2004, more than 2,000 types of Kurhn dolls have been created and about 100 types are in the market now. There are about 4,000 sales outlets in the first-tier and second-tier cities in China. Kurhn dolls can be seen on all main e-commerce platforms.

Kurhn in cheongsam series

In 12 years, this creative cultural company has stood out in national toy industry. It has kept increasing in the last three years when the toy market was depressed.

Kurhn-Disney series of products

Kurhn with a Chinese face even gains the favor of Disney Company. It invited Kurhn to dress in clothes of Disney cartoon characters, making Kurhn-Disney series of products.

Improve production technique: the company is awarded as “new high-tech enterprise”

Last year, Guangdong Kurhn Toys Co., Ltd. was awarded with the title of “new high-tech enterprise”. Marketing manager of Kurhn Toys said that as a toy company working in traditional handcraft industry, Kurhn Toys got this title, which was an important recognition of its transformation and upgrading.

Employees were designing molds of Kurhn dolls.

So far, laser cutting machines have been introduced to the production workshops of Kurhn Toys. Products that need to be exquisitely hollowed out and specially cut are processed with laser, which not only saves human cost and improves efficiency, but also ensures the stability of product quality. This year, automatic packaging machines are also brought in to control human cost and improve production efficiency. Besides, in terms of main parts molding of the dolls, Kurhn Toys also starts to adopt 3D printing technology, which greatly shortens the development cycle of molds and successfully applies for the patent for mold development.

On one hand, there are breakthroughs in technological innovation. On the other hand, it combines the cultural creativity and industry, which is also an important reason for being awarded. From developing toy dolls at first to integrating with Chinese regional culture, tune names of ancient poems, Chinese myths and legends, and to cooperating with different industries such as Disney, Yunnan government, scenic spot He’s park and China Southern Airlines Co., Ltd., Kurhn makes a good beginning in realizing upgrading and transformation of traditional industry.

Kuhn- China Southern Airlines tailored-made dolls

Kurhn- Foshan cultural products

Nowadays, Kurhn Toys cooperates with the relevant government departments of Foshan, pushing a series of Foshan cultural products, which combine the design of Kurhn and Foshan famous scenic spots and distinctive culture such as Qiandenghu Lake, Sanshui Lotus World, Nanguo Peach Garden, lion dancing, etc. Kurhn becomes the ambassador of promoting Foshan culture.

Innovate promotion mode: making cartoons featuring Kurhn dolls

Kurhn 2017 calendar

So far, Kurhn Toys is making preparation for an original cartoon featuring Kurhn. With story content of Chinese style, it is expected to promote the cute image of Kurhn.

This small Kurhn doll is walking out from Nanhai to the world with her Chinese face.

(Arrietty)