(Photo from Fang.com)

After 16 years of cooperation, Guangdong Memo’s Bedding Co., Ltd. (Memo’s Bedding) gained the permanent authorization of Curt Bauer GmbH. with its high-quality products, and it became the only general agency of the bedding brand Long Life Basics in China. On March 21st, both parties signed permanent authorized agreement, which symbolized a big step of Longjiang enterprises integrating into international market.

Set up in 1984, after 33 years of hard work, Guangdong Memo’s Bedding Co., Ltd. develops into a large-scale modern corporation combining the design and development, production and sales of upholstered furniture, and it becomes one of the leading enterprises in Longjiang furniture industry. In the 33 years, with the optimization of management and the upgrading and application of automatic equipment, the product quality and brand of this company have gained recognition in the furniture industry. The cooperation with Long Life Basics, one of the top four brands of Curt Bauer GmbH. helped the brand of Memo’s Bedding enter into international market successfully.

Memo’s Bedding had planned to enter into the international market 20 years ago. “The international development of the enterprise not only exploits a bigger market, but also is an important channel to learn advanced technologies from foreign companies.” Huang Xianbiao, the board chairman of Memo’s Bedding said.

As one of the top four brands of Curt Bauer GmbH., Long Life Basics is well-known for its perfect design and high quality. During the cooperation for 16 years, the “craftsman spirit” of German manufacturing industry has extended to Memo’s Bedding. Due to its insistence on product quality, Memo’s Bedding won the recognition of Long Life Basics and became the only general agency in China.

After the development of over 30 years, many enterprises in Longjiang realize that besides products of high quality, companies need to connect with international market. On the way of realizing international development, the cooperation between Memo’s Bedding and Long Life Basics makes a successful example of “German brand& Made in China”. Furthermore, lots of enterprises in Longjiang are making useful attempts. In 2009, Evergo Furniture Co. Ltd entered into international market successfully by acquiring an Italian brand Caliaitalia.

“During the development process of Memo’s Bedding, government support plays an important role.” Huang Xianbiao said. As a local enterprise in China, it is not easy to realize international development. Acquisition and reorganization of foreign companies is a “fast lane”. The platforms built by government play a key part in this process. In 2016, Longjiang government successfully introduced German Acon Bank and actively promoted the cooperation between Longjiang enterprises and this bank, helping enterprises perform overseas merger and acquisition, leading more enterprises to international market.

(Arrietty)