In Canton Fair, staff at the stand of Guangdong Kenflo Pump Co Ltd introduces machinery equipment products to the purchasers. (Foshan Daily/ XieWeijun)

The 121st Canton Fair kicked off in Guangzhou on April 15th. In this year’s Canton Fair, though not many machinery equipment manufacturing enterprises in Foshan takes part in the exhibition, they achieve a lot during negotiation with foreign purchasers. With the rising advanced equipment manufacturing industry at the west bank of the Pearl River, Foshan machinery equipment manufacturing industry makes new progress in entering into global market.

“This year seems to be busier than last year.” Xie Chongzhang, director of import and export department of Guangdong Kenflo Pump Co Ltd said that the company clients covered electricity, petroleum, chemical, papermaking and coal industries. Since the second half of last year, he obviously felt that the economic recovery brought good news to the overseas development of equipment manufacturing industry. “We have stations in Europe, North America and South America. Under the strategy of “the Belt and Road Initiative”, we also accelerate overseas development. Three large orders have been made by European enterprises since the beginning of this year.”

With the growing advanced equipment manufacturing industrial belt at the west bank of the Pearl River, Foshan equipment manufacturing enterprises have more advantages in the global competitions. Many enterprises position precisely and find the breaking point according to the features of overseas market. “High-end equipment technologies have high requirements, expertise and threshold. Because the industry in Europe and America is well-developed, Foshan enterprises find it easier to get into the European and American markets than emerging markets, and they can compete with international famous brands.” Xie said. HuoCanbo, staff of Foshan Goworld Laundry Equipment Co Ltd introduced that, “Large industrial washing machine industry is very specific with a few enterprises. So far, the company develops mid- and high-end products mainly facing Southeast Asia and the Middle East, having supplementary development with high-end enterprises.”

In terms of Chinese equipment manufacturing enterprises exploiting overseas market, Guan Minquan, the deputy secretary general of Indonesian Chinese Entrepreneur Association thought that the key is to improve product quality. He considered that if domestic machinery and equipment products need to go global and keep the same level as European products, product quality should be improved and competitive market order should be set up overseas. “Success can only be achieved with high quality and good brand,” Guan said.

(Arrietty)