Buyers were choosing fans in a booth. (Photo by Foshan Daily, Wang Shu)
A worker was introducing the product features and advantages of a new-type range hood to a buyer.( Photo by Foshan Daily, Wang Shu)
China Appliances Expo 2017 closed today at Guangdong (Tanzhou) International Convention and Exhibition Center (hereinafter refer to Tanzhou Exhibition Center). This event occupies an area of 40,000 sqm and sets four exhibition venues with different themes: brand image, small household appliance, high-quality bathroom&kitchen products and mechanical equipment&industrial design service. It attracted more than 1200 exhibitors, including Vanward, Macro, Chigo and Konka. Nearly 100 thousand of products were displayed in the event.
Most enterprises showcased their star products to attract buyers’ attention. Some famous enterprises enhance their own innovation ability in order to deal with rising raw material costs.
Household appliances manufacturers showcased their star products
Galanz mainly displayed this year’s new products, such as a product combining functions of steamer and oven, a round microwave which make great use of space, a refrigerator with a camera. Fan Xin, a trainer of Galanz said, except for upgrading their materials, they also enhanced their functions which make them become more useful.
Except high-end products, lots of creative small household appliances also appeared in this event. GuangDong Shunde oushiba auto supplies Co., Ltd focus on producing mini household appliances. Several products like rice cookers, fans and electric kettles are in small size but they has powerful capabilities. The mechanical mini rice cooker displayed in the booth has a capacity of 1.5 liters. It can be not only used as a rice cooker but also as a heat preservation box. It can keep food warm for at least five hours during all power losing.
Fang Hongjun, deputy general manager of domestic marketing center of Vanward introduced that China Appliances Expo has been lasting for more than ten years, providing service for household appliances manufacturers in Guangdong. Vanward brought six new type products including L7 gas water heater to take part in this influential exhibition.
Expand product lines to win market share
Fang Hongjun introduced that this year’ s development strategy of Vanward is “products go up, channels go down”. “Products go up” means making products with higher quality to adapt to the consumer market. There will be more and more products meeting the sense of humanity. Vanward will also expand its product lines and start its water purifier project by building a joint ventures. It will reach sales revenue of hundreds of millions of yuan by 2020.
“Channels go down” means operating franchises well. Vanward will build more franchises in small cities and improve their images, focusing on sales, delivery and after-sales service. This year, Vanward will enlarge its market share in Xichuan, Jiangsu, Hunan, Hubei, Henan and Shaanxi.
To meet market demand by product innovation
This year, the exhibits of Macro are its latest products, having characteristics of energy saving, water saving and safety. Yu Shaoyan, general manager of Macro said, 2017 is the first year of China brand. Oligarchs of household appliance industry will appear in the future. Consumers will prefer useful and high quality products.
“As a manufacturing enterprise, we should provide good products to consumers and meet their demand.” Ye Yuanzhang, president of Vanward put forward that manufacturing enterprises should upgrade products and enhance intelligence level of it in order to build their own brands. “No matter how the industry and social environment change, Vanward keep increasing in its revenue and scale.” Ye Yuanzhang said, none of the enterprises can change the social environment like rising raw material costs. The only thing they can change is creating new products to meet market demand. An enterprises road for development is adding value of one product to increase revenue of the enterprise and meet market demand.
Written by Yuki