On June 20, the Innovation Development of China Brand and Global Conference of Shunde Home was held at Sheraton Shunde Hotel. During the conference, more than 100 Shunde well-known enterprises and entrepreneurs including Nature Home, Shunde Furniture Brand Alliance, Midea Group, Vanward and etc. attended the conference to jointly build an Internet brand promotion platform of Shunde manufacturing.

"Shunde Home” Platform is co-built by more than 100 famous enterprises and entrepreneurs and invited the national famous e-commerce tutor Li Jielin as its CEO. The platform is positioned as an ecological cluster of Shunde brands. And it aims to build “Shunde Regional Brand” by combining the Internet and intelligent technology.

Internet element has been a highlight of “Shunde Home” since its early foundation. Based on Shunde’s industrial features, Shunde will firstly develop the gourmet, furniture, building materials and home appliance, and it will cooperate with mainstream Internet platforms such as JD, Tmall and etc. to build a Shunde brand hall. Shunde will also focus on the integration of consumer and industrial finance and provide financial support for the incubation of enterprises and brands.

In order to set up the quality bench marking of China’s manufacturing, “Shunde Home” platform also invited professional teams from research institute to retrospect the brand management. She Xuebin, president of “Shunde Home” expressed that the platform has 7 million fans now and it plans to hold an event of “Shunde Brand Day” on August 28.

So far, “Shunde Home” platform is mainly based on online platforms, while in the future it will also set up offline experience stores.

(Written by Eleanor)