In Shunde's Jun'an town, the renowned "Jun'an Jeans" label is undergoing a remarkable transformation with a range of culturally-inspired designs that have been birthed. For instance, lightweight baby cabins integrating denim fabric comfort with state-of-the-art monitoring technology was an outstanding product. On April 2, the 7th Jun'an Jeans Cup concluded with an array of innovative creations.

The competition drew designers from around the world to Jun'an Denim Design City, where they unleashed their creativity to empower the denim industry. This event, a beacon in the national denim industry, showcased the urban charm of "Jun'an Jeans."

Revitalizing Denim with Creativity

The stage illuminated as models displayed exquisite denim creations to the audience. Meanwhile, the exhibition area boasted denim-inspired creations, expanding the horizons of denim's potential. From smart technology to ancient cultural elements, participants effortlessly blended diverse influences, underscoring their unique interpretations and profound reflections on denim design.

Innovation is the essence of national development and the driving force behind the denim industry in Jun'an. Evolving from a university student design competition, the "Jun'an Jeans Cup" has embraced an innovative design approach, aiming to integrate denim with industrial design to explore diverse concepts and applications.

The competition, spanning four months and attracting participants from across the globe, showcased fresh design concepts and ingenious craftsmanship. These winning designs, characterized by innovation, environmental sustainability, and practicality, breathed new life into denim design, offering a fresh perspective and insight into the denim industry of Jun'an Town.

Digitalized Denim Production Line Unveiled

Jun'an Denim Design City

The denim textile and apparel industry has long been a pillar of local economy. In a significant development, VI.BE.MAC (Jun'an Denim Design City) launched an intelligent digitalized denim production line, heralding a new era of denim production. This collaboration aims to establish the production line as a top-tier intelligent digital facility in southern China, integrating advanced automation and intelligent control systems.

As outstanding designs from the competition prepare to represent Jun'an Denim at Milan Design Week, the event's significance extends beyond the competition arena. It serves as a catalyst for collaboration and innovation, driving the continuous evolution and development of Jun'an's denim industry.

Reporter丨Lynn

Revisor丨Eddie, Zoey

Photo | Foshan News and Media Center

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