On March 8, the media briefing conference of the 45th International Dragon Furniture Fair and the 35th Asian International Furniture Material Expo was held at Longjiang Township Government, Shunde, Foshan. Both events will be held from March 16 to 19.

With an exhibition area of 150,000 square meters, this exhibition continues the "Five Hall Joint Exhibition" feature. Over 1000 brands and more than 9000 seasonal new products will be showcased at the exhibition, presenting a grand, comprehensive, and trend-setting furniture event for merchants from all over the country.

New Media to Expand Display Channels

This exhibition will leverage the dissemination advantages of new media to conduct short video promotions and online live broadcasts, creating better exposure for the high-quality products and preferential policies of participating exhibitors.

The Mallow Exhibition Center will focus on "digital empowerment, leading fashion," with a core focus on empowering the digital ecosystem and collaborating with the E-Ma Lianjia one-stop supply chain platform. Through advanced digital technology and innovative concepts, the seventh Ma'ao Online Dragon Furniture Fair will be held simultaneously, creating a dual online and offline exhibition platform.

Refined Exhibition Categories Highlight Advantageous Products

The Smart Sleep Hall will showcase products that combine AI technology with bedroom spaces, creating smart home scenarios, and actively providing more intelligent home spaces and comfortable purchasing experiences.

Moreover, the Qianjin Exhibition Center will make a comprehensive breakthrough in the upholstered furniture category, including comprehensive inspections for brands from multiple dimensions and in-depth cooperation with outstanding enterprises, eventually enhance the brand influence of Dragon Furniture Fair.

Enhancing Support Services to Optimize Experience

Milanhui will join hands with KFC to customize the exclusive Kcoffee and cultural and creative ice cream for Dragon Furniture Fair, and provide check-in points during the exhibition period. In addition, there will be many exciting activities, including the Lingnan Home Furnishing Forum, lion dance by Foshan Wong Feihong Lion Dance Team, and live music performance, providing diverse exhibition experience.　

On the afternoon of March 16, there will be lecture forum with intellectual property and trade secrets as the theme, popularizing relevant legal knowledge.

New Facilities to Create an Upgraded Furniture Material Expo

This year's Asian International Furniture Material Expo consists of two main exhibition halls, A and B, attracting more than 400 brands from all over the country to participate, showcasing thousands of products. It aims to build a professional platform integrating product display, information exchange, and procurement transactions.

The Asia International Expo and Trade Center is under construction synchronously, with a total construction area of 400,000 square meters, integrating exhibition halls, designer buildings, business conference centers, fashionable international star-rated hotels, garden exhibition halls, and street-front shops, bringing a dual improvement in scale and quality to the material expo and creating an upgraded version of the furniture material expo.

The World Expo Exhibition Center is committed to creating a comprehensive service gathering area for the furniture industry, integrating furniture accessories industry research and development, industrial design, modern information management, brand incubation, industrial finance, logistics services, brand market services, and industrial exhibition and trade.

The first phase of the World Expo Exhibition Center, with an area of 110,000 square meters, has maintained a brand occupancy rate of over 95% since its start of operation, with nearly 105 settled enterprises. The second and third phases, covering 220,000 square meters, have started investment promotion, becoming an influential industry trendsetter in China's upholstered furniture industry.

Reporter | Eddie

Revisor | Lynn, Eleanor

Photo | Foshan News and Media Center