6月15日起至24日，第127届广交会在“云”端启幕。本届广交会将通过建立线上展示对接平台、设立跨境电商专区、提供直播营销服务等方式，帮助外贸企业开拓海外市场。

　　From June 15th to 24th, the 127th Canton Fair will be held online. The Canton Fair this year will help foreign trade companies exploit overseas markets by establishing online display and docking platforms, establishing cross-border e-commerce zones, and providing livestreaming marketing services.

　　佛山历来是广交会的参展大市。据佛山市商务局统计，本届广交会共吸引470家佛山企业参展，展位数达1504个，其中品牌展位502个，一般性展位1002个。与上一届广交会相比，本届参展的佛山企业数量、展位数均有所上升。企业参展规模位于广东各地市前列。

　　Foshan has always been a participating city of the Canton Fair. According to the statistics of the Foshan Bureau of Commerce, the current Canton Fair attracted a total of 470 exhibitors from Foshan, with a total of 1504 booths, including 502 brand booths and 1002 general booths. Compared with the Canton Fair last year, the number of Foshan exhibitors and booths have increased. The participating scale of Foshan enterprises is among the top cities in Guangdong.

　　期待网上广交会抓住更多商机

　　Seize more business opportunities via the online Canton Fair

　　在顺德，已有多届参展经验的美的，多个专业直播间已准备就绪。市场部人员反复进行直播演练，力求在不断的尝试和交流中探索最佳直播实操经验。而在主播团队背后，各职能部门人员如产品、营销、销售及财务等部门也多方位做好支撑。

　　In Shunde, Midea, with years of exhibiting experience, is well prepared for multiple professional live broadcast. The marketing staff repeatedly conducted live broadcast drills in an effort to explore the best practical experience through continuous trial and communication. Behind the anchor team, the personnel of various functional departments such as product, marketing, sales and finance departments also do a good job in various aspects.

美的工作人员备战广交会直播

　　在广交会正式开始前，格兰仕根据全球不同地区划分了美洲、欧洲、亚太三大直播时区，并展开多场海外直播。通过不断的实践和复盘，主播们的“云展销”能力得到很大提升，格兰仕也由此选拔出一批种子直播选手，为广交会直播和后期常态化直播做足准备。格兰仕集团董事长兼总裁梁昭贤希望：“通过科技引领，广交天下朋友，共享中国制造。”

　　Before the Canton Fair, Galanz divided the three live broadcast time zones in the Americas, Europe and Asia-Pacific, and launched multiple overseas live broadcasts. Through continuous practice and review, the anchors ability to exhibit online has been greatly improved, and Galanz has also selected a group of seeded live broadcasters to prepare for the Canton Fair live broadcast and the later normalized live broadcast. Liang Zhaoxian, chairman and president of Galanz Group, hopes that through technology leadership, friends can be made all over the world to share Foshan Manufacturing.

　　围绕10天的广交会展期，东鹏瓷砖专门策划了系列主题直播活动，涵盖当今设计流行趋势、行业最新工艺、2020年全新产品等。“最大化丰富页面信息，增加客户驻足我们展区的时间，以获取更多商机。”东鹏陶瓷国际市场部总监朱丽娟说。

　　Around the 10-day Canton Fair exhibition period, Dongpeng Ceramics specially planned a series of theme live events, covering todays design trends, the latest industry craftsmanship, and new products in 2020. "Getting more business opportunities by enriching page information and increasing the time customers spend on our booth maximally", said Zhu Lijuan, director of Dongpeng Ceramics International Marketing Department.

东鹏集团工作人员展示食品级岩板

　　受疫情影响，国内外市场对于防疫类物资的需求大涨。佛山卡蛙科技股份有限公司也在今年及时推出防疫产品——具有UV杀菌功能的干衣架。这类产品在今年初受到国内市场的欢迎，企业正计划将该产品进一步拓展至海外，此次网上广交会将对其重点展示。

　　Affected by the epidemic, the demand for anti-epidemic supplies in domestic and foreign markets has soared. This year, Foshan Smart Frog Technology Co., Ltd. also launched an epidemic prevention product—a dry hanger with UV sterilization function. This type of product was welcomed by the domestic market at the beginning of this year. The company is planning to further expand the market overseas, as the focus of the online Canton Fair.

卡蛙科技外贸主播在进行广交会前的直播预演

　　出品：佛山新闻网

　　资料来源：佛山日报、南方+

　　编译：Anthony

　　审校：陈婉萍、Jessica、Gary