On January 31, a television commercial titled "Made in Foshan" for the industrial IP made its debut on CCTV-2 Finance Channel, being featured during the "The World Finance" and "Economic News" programs. Leveraging authoritative media platforms, this broadcast elevates the impact of the "Made in Foshan" IP.

The airing of this commercial is a crucial component of the promotional initiative for the "Made in Foshan" industrial IP project. In addition to the finance channel, the TV commercial will also be simultaneously broadcast on CCTV-17 Agricultural Channel. Currently, promotional posters for the industrial IP have been displayed in three national airports and five high-speed railway stations.

Building brand image, strengthening the brand, and seizing the market

Foshan, a city rich in historical and cultural significance, stands as a manufacturing powerhouse. In the commercial, the martial artist and the robotic arm symbolize Foshan's traditional cultural image and robust manufacturing capabilities.

Foshan already boasts industries in home appliances, furniture, ceramics, textiles, and other home-related sectors, with the scale of the home industry cluster surpassing a trillion yuan. Expanding on its existing industrial foundation, Foshan is vigorously working to establish "Made in Foshan" as a globally recognized synonym for the home industry. On March 20 of last year, Foshan unveiled the country's first urban IP centered around manufacturing – the "Made in Foshan" industrial IP.

Wu Qichao, Chairman of Tian'an New Material, reckons that the release of the "Made in Foshan" industrial IP has progressively enriched the image of Foshan's manufacturing, proving beneficial for the development of every enterprise within the industrial chain. "This branding allows our products to sell better and attracts more talent to join our ceramics industry."

The promotion of "Made in Foshan" industrial IP has gradually unfolded

In addition to the promotional short film for the industrial IP, posters have been strategically placed at three international airports—Beijing Capital Airport, Beijing Daxing Airport, and Guangzhou Baiyun Airport, and have also been showcased at high-speed railway stations in five cities: Beijing, Guangzhou, Shanghai, Chengdu, and Changsha.

The "Made in Foshan" promotional posters have made their debut at Beijing Capital Airport, Beijing Daxing Airport, and Guangzhou Baiyun Airport.

Theme posters featuring "Made in Foshan" are displayed at high-speed railway stations in Beijing, Guangzhou, Shanghai, Chengdu, and Changsha

Furthermore, Foshan will host a series of events to consistently highlight the "Made in Foshan" industrial IP. Last year's inaugural Home Furnishing Festival attracted the participation of 11,670 nationwide offline stores from top enterprises in Foshan's home furnishing industry.

Reportedly, the RiFeng Enterprise Group has integrated "Made in Foshan" advertising lightboxes into its sales outlets and strategically deployed them in various activities aligned with the industrial IP.

Within RiFeng's sales outlets, the "Made in Foshan" signage is prominently displayed

As the comprehensive promotion of urban industrial IP unfolds, the slogan "Made in Foshan" resonates far and wide, serving as a window for Foshan to showcase its image and strength to the world.

Reporter | Serena

Revisor | Eddie, Eleanor

Photo丨Foshan News and Media Center