On June 11, the five-day national-level fair closed on June 11 in Shenzhen. A total of 3,596 exhibitors participated in the five-day event online and offline, including more than 300 overseas exhibitors from over 50 countries and regions.

Foshan, as a National Copyright Demonstration City, showcased around 300 quality copyright products at the Fair, displaying the remarkable achievements of its high-quality development.

Bringing new life to tradition: Lingnan culture IP continues to draw attention

In the Foshan Pavilion of the digital cultural museum, a giant pink lion head greets visitors at the entrance, quite eye-catching and showing the vibrant essence of Lingnan culture. The wall displays artistic elements, reflecting Guangdong opera classics such as The Red Headscarf and Legend of the White Snake. The distinct Lingnan cultural atmosphere pervades every corner of the museum.

The Foshan Pavilion has brought together items featuring lion dance elements, such as clothing, bags, stationery, daily necessities, and sports equipment. According to Huang Wenjing, a staff member at the pavilion, many professional visitors have come to inquire about contact information and seek cooperation opportunities.

Furthermore, the Foshan Pavilion showcased a wall of products, including the jointly-named product "Evergreen" by Guangdong Kurhn Toys Co., Ltd. and the Palace Museum, dolls customized by Hainan Airlines, and dolls for young children. Kurhn Toys, an enterprise from Foshan, is the first enterprise to create the "China Doll" brand, with over 2,200 copyright registrations.

Industrial design facilitates the transformation of the manufacturing industry

As an important manufacturing city in China, Foshan's total industrial output value and added value rank fifth in the country. With over 2.5-billion-yuan industrial design service revenue, it has successfully elevated economic value of more than 250 billion yuan.

In addition, the Foshan Pavilion showcased locally designed products, including an intelligent Rubik's Cube, a panoramic visual air fryer, a portable sterilizing and drying box, and an eye moisturizing device. The intelligent Rubik's Cube is the world’s first cube with customized application and 15,000 units have been sold in the first 30 hours after release. Currently, it is sold in 172 countries worldwide, and its total sales have exceeded one million units.

Upon seeing the ceramic prints displayed by the Monalisa Group at the Foshan Pavilion, Mr. Li repeatedly praised their lifelike quality. According to the pavilion staff, the ceramic prints can be customized and used both as decorations or ornaments.　

Reporter | Eleanor

Revisor | Christy, Eddie

Photo | Foshan News and Media Center